Wednesday, February 16, 2005

Baseball Prospectus: Fantasy Firefight

More on the issues around fantasy baseball and MLB Advanced Media (MLBAM).

The worrisome news, if you're a fantasy baseball player used to having innumerable online options to feed your addiction, is that MLB has decided to dramatically restructure how it licenses companies that run fantasy games on the Web. Official licensees will now likely be restricted to a Big Three of ESPN, CBS Sportsline and Yahoo! (some reports add AOL and The Sporting News as well), plus so-called "mom and pop" shops that will be henceforth limited to 5,000 customers apiece. For everyone else, it's likely to be a choice of scaling back their operations, closing up shop, or receiving a visit from MLB's lawyers.

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